Pune shows how the drive towards globalisation can have a peculiarly Indian flavour. Residential complexes invoke images of foreign lands. They co-exist uneasily with uprooted rural communities on the city's margins.
November 22, 2011:  
Driving down from Mumbai to Pune city some 180 km away over the 
Expressway one could get the illusion of cruising down a European 
autobahn or an American highway. The route has its own language of 
imperious communication signs — of speed limits; warnings against 
overtaking in tunnels; and advice on lane discipline, with heavy 
vehicles being sternly told to stay on the outer lane. But this is 
India; even in the most modernised State, the seductive power of speed 
is too tempting to resist. Life is dear but speed is so much more fun.
A sense of displacement gathers as one reaches the end of the 
expressway; at the Pune end, this merges with the bypass to NH4 to 
Bangalore, which skirts the city with various exits into it. The road 
surface is more silky-smooth than the expressway's. You look out the 
window at the scenery; rain-nourished verdant slopes of the Western 
Ghats occasionally marred by billboards now give way to huge hoardings 
that compound that sense of displacement. 
‘Heights' of imagination
Unlike the American highways, hoardings along the bypass leading into 
Pune do not tempt you with hamburgers or drive-in motels. They offer 
fantasy, a promise to re-order your life by offering you a Swiss chalet,
 Spanish haciendas, Thai villas around the city of Pune. 
Globalisation has wormed its way into the city, not just through malls 
and coffee cafes or multiplexes — transient experiences of globalised 
modernity at best — but through a fantasy of actually owning and 
therefore immersing yourself in it.
What helps fortify the fantasy, and for the sceptic a sense of 
disbelief, is the usage of language itself. Developers of residential 
complexes eating up rich farmlands for lifestyle homes have begun 
reinventing English.
One can still find residential complexes with indigenous names such as 
“Samarth Nagar” but the globalisation bug has bitten deep; developers 
cannot resist adding the suffix, “Heights” or “Residency”. But the more 
adventurous ones invent in a way that would have made Shakespeare, no 
mean coiner of new words, wince.
Hoardings beckon you to “Capriccio”, “Apostrophe”, “Mont Vert”. The 
developers of “Wisteriaa” are taking no chances with the name of a 
flower. The extra letter of the alphabet could change fortunes. The 
creator of “Euthania” stops short of mercy killing. If that phonetic 
resemblance rattles the sensitive home-buyer, “Invicta” should 
compensate. 
At a surface level, this play with the English language appears crude 
and the work of demented builders. But it expresses the way 
globalisation transforms itself into a new creature of post-modernity 
that at first sight seems obviously syncretic. 
Degree shops
This view of two worlds co-existing uneasily at best, and with tension 
at worst, is strengthened along the bypass. Behind the hoardings for 
Swiss villas lie vanishing farmlands and the first signs of shanty towns
 are appearing with garishly painted notices advertising roadside 
eateries, car repair garages, tyre treading and clumsily built two, 
three-storied buildings posing as office blocks. 
Soon modern, glass-fronted buildings appear and now they express the city's new present and future: academic degrees. 
Once again, as with real-estate, rich farmers have seized the 
opportunity to sell their lands to academic entrepreneurs or transform 
themselves into chairman and directors of business schools whose 
roof-topped neon flash grandiosely at you at night along the bypass.
Pune seems to parody the opening lines in T.S. Eliot's Burnt Norton: “Time present and time past/ are both perhaps present in time future/ and time future contained in time past.”
Pune has had a rich tradition of learning and scholarship: Fergusson 
College where D.D. Kosambi taught for a while, Deccan College for 
ancient Indian history, not to mention Bhandarkar Oriental Research 
Institute, Gokhale Institute of Economics and Politics where the late 
V.M. Dandekar wrote the seminal Poverty in India in the mid-1960s.
It is still a place for higher education; but not of scholarship. Its 
innumerable business and media “study” centres are “degree shops” 
without the compensating attributes of reflective or critical study.
Globalisation has created a huge demand for skills of dubious value but 
no one's complaining, not the students who flock to this city from north
 and eastern India, not the IT personnel at its high tech parks and 
certainly not those kulak-turned academic entrepreneurs promising 
degrees and jobs for bloated fees.
In the bargain, Pune is losing its attribute of rootedness that may not be lamented. 
As a place of learning it always had a shifting population; its small 
middle-class was anchored in a community that may have bred Nathuram 
Godse but that also gave the country D.R. Gadgil, B.G. Gokhale and Bal 
Gangadhar Tilak.
New gods of modernity
Now globalisation has created an urban sprawl and a rootless 
middle-class; conversely, globalisation has also uprooted rural 
communities on its extending margins, coaxing them into petty and large 
service trades. 
But the city's transition is not painless: at the margins, violence 
against women is on the rise as are burglaries in those fancifully-named
 complexes.
At night, in the newer parts of the city along the bypass, village life 
still survives the relentless march of post-modernity and its new gods. 
At temple sites or under ancient trees, Vithoba, Khandoba and Masoba 
still reign and bhajans usher in the new morning. 
From: http://www.thehindubusinessline.com/opinion/columns/ashoak-upadhyay/article2650495.ece?homepage=true  

 
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